Shambala Festival went meat and fish free in 2016 – a bold move designed to provoke conversation about how our diets shape the world we live in and our future. How did this play out with an audience comprised of 70% meat eaters? Did this impact food revenue onsite, and what was the audience reaction post-festival? Most of all, did the important conversations happen, and what impact did this have on festivalgoers when they returned home? In this article we tell the journey from start to end, and reveal all the facts in an effort to share the surprising benefits of being meat and fish free.
Full article HERE
Photo credit : Carolina Faruolo