Music Festivals Are the New Faces of Activism and Philanthropy

At some point in the modern concept of music festivals’ 50-year history, the focus shifted solely towards partying, however it was activism from which festivals were born. The festival touchstones of Monterey Pop in 1967 and Woodstock in 1969 was a cultural explosion that came during a time of civil unrest. Woodstock in and of itself was a protest—a protest against the Vietnam War, a protest against conformity, a protest against racism, and a protest against the ever-looming, party-pooping “Man.” For the first time, the youth not only collectively rebelled against older generations but vocalized their beliefs, birthing the music festival’s target audience—of both then and now—the counterculture.

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Photo credit : Ben Kaye

Article by : Morena Duwe